Content Advisory Board

 

When we started planning our second annual engage.marketing event, our goal was to design a very practical conference that would give marketers the information and insight they need to succeed in this purchase market so they can Play to Win.

To that end, we invited marketing leaders from lenders to serve on our advisory board, and asked them:  

  • What is the single greatest challenge facing mortgage marketers this year?

  • What’s the most impactful solution you are working with right now, and why? Is there a problem you have that there doesn’t seem to be a solution for?

  • Which social channels are most important for reaching your customers? How has your strategy changed in the last year?

  • What topic do you wish we would have a session on?

  • What’s important for marketers to know when it comes to referral relationships?

We took their answers — some were pages long! — and developed our session topics around their insights, ensuring tangible benefits for our attendees.


PHIL TREADWELL  VP OF DEVELOPMENT & REGIONAL MANAGER, MASON-MCDUFFIE MORTGAGE CORP., HOST OF  THE MORTGAGE MARKETING EXPERT PODCAST

PHIL TREADWELL
VP OF DEVELOPMENT & REGIONAL MANAGER, MASON-MCDUFFIE MORTGAGE CORP., HOST OF THE MORTGAGE MARKETING EXPERT PODCAST

PATRICIA KORTH-MCDONNELL CMO HEAD OF CUSTOMER EXPERIENCE   BETTER.COM

PATRICIA KORTH-MCDONNELL
CMO HEAD OF CUSTOMER EXPERIENCE
BETTER.COM

JAKE FEHLING VP OF MARKETING   MOVEMENT MORTGAGE

JAKE FEHLING
VP OF MARKETING
MOVEMENT MORTGAGE

TIM WAGNER CMO   SUPREME LENDING

TIM WAGNER
CMO
SUPREME LENDING

 
SARAH DECIANTIS CMO   UNITED WHOLESALE MORTGAGE

SARAH DECIANTIS
CMO
UNITED WHOLESALE MORTGAGE

JASON FRAZIER  FOUNDER / CEO   THE AGENT MARKETER  AND CMO OF  WISE AGENT

JASON FRAZIER
FOUNDER / CEO
THE AGENT MARKETER AND CMO OF WISE AGENT

KEOSHA BURNS VP PUBLIC RELATIONS   CHASE HOME LENDING

KEOSHA BURNS
VP PUBLIC RELATIONS
CHASE HOME LENDING

JIM ANDERSON CMO   STEARNS LENDING

JIM ANDERSON
CMO
STEARNS LENDING

RIFFAT LAKHANI VP MARKETING   GUIDANCE RESIDENTIAL

RIFFAT LAKHANI
VP MARKETING
GUIDANCE RESIDENTIAL