Content Advisory Board
When we started planning our second annual engage.marketing event, our goal was to design a very practical conference that would give marketers the information and insight they need to succeed in this purchase market so they can Play to Win.
To that end, we invited marketing leaders from lenders to serve on our advisory board, and asked them:
What is the single greatest challenge facing mortgage marketers this year?
What’s the most impactful solution you are working with right now, and why? Is there a problem you have that there doesn’t seem to be a solution for?
Which social channels are most important for reaching your customers? How has your strategy changed in the last year?
What topic do you wish we would have a session on?
What’s important for marketers to know when it comes to referral relationships?
We took their answers — some were pages long! — and developed our session topics around their insights, ensuring tangible benefits for our attendees.