Delivering Engaging Consumer Experiences

B2C Track

Rising borrower expectations require real estate and mortgage to companies to rethink key elements of their marketing strategy. Providing fast and easy transactions is just the start of winning and keeping savvy digital consumers. This panel will offer practical, real-life help for real estate and mortgage professionals looking to make authentic connections that will fuel customer loyalty and create brand ambassadors for life.

Moderated by:

Jim McDonald
Former CMO
Pacific Union

Panelists:

Pauline Bennett
President, Carolinas
Coldwell Banker

Buddy Vaughn
Managing Partner
DX Media Direct