Marketing 101:
How B2B is Different from B2C
Including Account-Based Marketing, Best Practices, and Branding Strategies

B2B Track

This session is specifically geared to those who are just getting started in B2B marketing or who want to expand into new arenas. Most marketing information is geared to B2C marketers, but B2B often requires a different approach and methods. Attend this session to find out what distinguishes B2B from B2C and learn more about account-based marketing, B2B best practices, and branding strategies.