How to Create a Data-Centric Marketing Machine

Executive Track

Measuring performance is critical for mortgage companies. In this session, executives from Mortgage Cadence, Total Expert and Sales Boomerang will discuss the key data points that drive profitable lending, and how you should be marketing to those KPI's. The panel will include a primer on the KPI's of pull through and borrower share, and explain how marketing fits into that calculation, including a six-year benchmark study by Mortgage Cadence that looks at lenders who outperform MBA averages.

Panelists:

Joe Welu
CEO
Total Expert

Dan Green
EVP Operations
Mortgage Cadence