Creating Trust with First-Time Homebuyers:
Master class on marketing in the Millennial era

Niche marketing Track

Millennials are on the cusp of buying their first home. As they lead the way for first-time homebuyers, they’re looking for companies who have a strong reputation to help them navigate the complex process. Learn how marketing can build trust and create a positive online reputation that will ignite your purchase business. Barbara Yolles, a 25-year advertising veteran with a stellar marketing pedigree, will show how marketing can drive purchase growth in one of the most competitive marketplaces in the last several years. Now Chief Strategy Officer at TMS, Yolles' experience includes launching the Dollar Menu at McDonalds to serving as CMO at McCann and Campbell Ewald advertising agencies, as well as CMO at United Wholesale Mortgage.


Barbara Yolles
Chief Strategy Officer