The Customer Journey:
What the Funnel Looks Like for B2B

B2B Track

The B2B marketing funnel differs from the B2C funnel in several nuanced and important ways. This session is designed to help marketers understand the timeline and unique touch points of the B2B customer journey, as well as the opportunities to convert along the way. Topics will include the importance of building relationships, establishing your company as a trusted advisor, the role of content marketing and more.


Julian Hebron
The Basis Point

Matt Kaufman
Head of Marketing